Luxury Shopify CRO
CRO for luxury Shopify brands.
A luxury buyer weighs more before paying. Frenco finds where your Shopify or Shopify Plus store leaves their questions unanswered, and fixes it.
Why luxury stores lose sales
The leaks we find most often.
Standard CRO playbooks were written for impulse buys. A high price raises more questions, and these are the ones luxury product pages most often leave unanswered.
Proof far from the button
Press, stockists and craft live on the home page, not next to Add to Cart where the doubt is.
Detail folded away
Materials, sizing and care hide in closed tabs, so a high price has nothing to carry it.
Gifting made hard
No gift wrap, message or gift receipt on the product page, for buyers who often shop for someone else.
Sale tactics on a premium page
Discount pop-ups and countdown timers make a premium brand feel like a sale rack.
Our checklist
What we check on a luxury product page.
Every Frenco review starts here. Twelve checks, grouped by the question the buyer is asking at the buy button.
Is it worth the price?
- A description that tells the story, not two lines
- Materials, specifications and origin, visible without opening a tab
- Care guide on the product page
- Colour and finish names on every swatch
Can I trust it?
- Authenticity, certificate or guarantee near the button
- Secure payment and accepted cards shown before checkout
- Press, stockists and reviews beside the buy box
- A concierge or chat option close to Add to Cart
Will it arrive the way I expect?
- Delivery time and cost stated on the page
- Returns promise in one plain line
- Stock or make time explained, especially for made-to-order
- Gift wrap, message and gift receipt before checkout
Industries
Six categories we know well.
Buyers in each category hesitate over different things. We start from what your buyers doubt, not from a generic list.
Fashion and Apparel
Clothing, footwear, modest wear, ready-to-wear and made-to-order.
Buyers ask aboutFit and size, fabric, how it looks worn, delivery time and returns.
Jewellery, Watches and Accessories
Fine jewellery, watches, handbags and leather goods.
Buyers ask aboutAuthenticity, material detail, sizing, insured delivery and gifting.
Beauty and Skincare
Skincare, cosmetics, haircare and fragrance.
Buyers ask aboutShade and skin-type match, ingredients, authenticity and what to buy together.
Health and Fitness
Supplements, wellness, fitness equipment and personalised nutrition.
Buyers ask aboutIngredients and claims, time to results, subscription terms and which product fits.
Food and Beverages
Premium food, coffee, gourmet products and gift hampers.
Buyers ask aboutFreshness, delivery condition, allergens, gifting and corporate orders.
Home and Living
Furniture, home fragrance, tableware, bedding and decor.
Buyers ask aboutSize in the room, materials and finish, delivery and assembly, returns on bulky items.
Selected work
Farah Sisters Fine Jewelry
A fine jewellery store rebuilt around craftsmanship, materials and detail shots, with trust elements placed to give buyers confidence at the price.
Read the case study
Questions
Luxury CRO, answered.
Straight answers to what luxury brands ask us before the first call.
- Why do luxury Shopify stores lose sales?
- Mostly because a high price raises more questions than the product page answers. Luxury buyers want proof of authenticity, detail on materials and sizing, clear delivery and returns, and an easy way to send the item as a gift. The usual CRO tactics, such as discount pop-ups and countdown timers, tend to work against a premium brand.
- Which industries does Frenco work with?
- Frenco works with Shopify and Shopify Plus brands of all kinds, with a specialism in luxury and premium stores. We know six categories especially well: fashion and apparel; jewellery, watches and accessories; beauty and skincare; health and fitness; food and beverages; and home and living.
- How much does CRO cost in Dubai?
- It depends on which service you need and how big your store is. A one-off audit costs less than an ongoing testing programme, and the price rises with your traffic and the number of pages involved. You get a fixed quote after the booking call.
- What happens on the booking call?
- It takes 20 minutes at most. You show us your store and where you think sales are slipping. We'll tell you honestly which service fits, or whether you need one at all.
Show Us Your Store.
Book a call with Frenco, a Shopify CRO agency in Dubai. Bring your store URL and we'll talk through where it is losing sales.
Pick a time on the next page. No forms first.
On the call20 min max
- Walk your store together
- Where it loses sales
- What to fix first
- How we would measure it