CRO audit
Press and stockists sit far from the buy button
High impactShopify CRO, Dubai
Not more traffic. More orders.
Frenco is a CRO agency in Dubai for Shopify and Shopify Plus brands, from fashion and beauty to food and home. We turn more of your visitors into buyers.
Bring your store URL. We'll look at it together.
Worked with Shopify brands including
The problem
Good stores lose sales quietly.
The more a product costs, the more a buyer needs to see before paying. These are the leaks we find most often on premium Shopify stores.
Proof far from the button
Press, stockists and craft live on the home page, not next to Add to Cart where the doubt is.
Detail folded away
Materials, sizing and care hide in closed tabs, so a high price has nothing to carry it.
Gifting made hard
No gift wrap, message or gift receipt on the product page, for buyers who often shop for someone else.
Sale tactics on a premium page
Discount pop-ups and countdown timers make a premium brand feel like a sale rack.
Services
What We Fix.
Frenco offers four conversion rate optimization services for Shopify and Shopify Plus stores. Start with one, or combine them into a programme.
CRO audit
Find the leaks first.
A CRO audit for Shopify stores that reviews your analytics, funnel, product pages and checkout, then ranks every issue by the revenue it is likely costing you.
A good fit if you pay for traffic and can't see where buyers drop off.
Book a CRO call →A/B testing programme
Test it before you trust it.
An ongoing A/B testing programme for Shopify brands with research, a prioritised test backlog, test builds and a monthly readout of what won and why.
Works best once your store has steady orders each month. If you're not there yet, we'll say so on the call.
Book a CRO call →CRO design and build
Pages made to sell.
Conversion-focused design and development for Shopify and Shopify Plus, covering product pages, collection pages, landing pages and cart.
A good fit if you already know which pages are underperforming.
Book a CRO call →Tracking and analytics fix
Numbers you can believe.
Conversion tracking repair for Shopify stores using GA4 and Google Tag Manager, so the revenue in your reports matches the revenue in Shopify.
A good fit before any testing starts, because a test on bad data is a guess.
Book a CRO call →
Process
How It Works.
Every Frenco engagement follows the same order. We check your data, find what is losing sales, fix or test it, then report what changed. Timelines depend on your store and your traffic, and we agree them on the first call.
Step 1
Check the data
We make sure tracking is accurate before judging anything. Bad data leads to bad tests.
Step 2
Find the leaks
We study session recordings alongside your funnel data to see where buyers give up.
Step 3
Fix or test
Clear problems get fixed straight away. Anything uncertain becomes an A/B test.
Step 4
Report the result
You get a plain-language readout of what changed in conversion rate and revenue.
Clients
Brands We've Worked With.
Frenco has worked on Shopify stores for brands including Farah Sisters Fine Jewelry, Noha Nabil, PINX and HEAL Coffee Roasters.
FAQ
Common Questions.
Straight answers about how Frenco runs conversion rate optimization for Shopify brands.
What is conversion rate optimization?
Conversion rate optimization, usually shortened to CRO, is the work of turning more of your existing visitors into buyers. It covers research, analytics, page changes and A/B testing. It does not involve buying more traffic.
What does a CRO agency do?
A CRO agency finds out why visitors leave without buying, then fixes it. That usually means research and A/B testing, backed by tracking you can trust.
Why do luxury Shopify stores lose sales?
Mostly because a high price raises more questions than the product page answers. Luxury buyers want proof of authenticity, detail on materials and sizing, clear delivery and returns, and an easy way to send the item as a gift. The usual CRO tactics, such as discount pop-ups and countdown timers, tend to work against a premium brand.
Which industries does Frenco work with?
Frenco works with Shopify and Shopify Plus brands of all kinds, with a specialism in luxury and premium stores. We know six categories especially well: fashion and apparel; jewellery, watches and accessories; beauty and skincare; health and fitness; food and beverages; and home and living.
Which CRO agency in Dubai specialises in Shopify?
Frenco. Frenco is a CRO-only agency in Business Bay, Dubai, and Shopify and Shopify Plus are its specialism, with particular depth in luxury and premium stores. Many Dubai agencies offer conversion work alongside ads, SEO or web design, whereas at Frenco it is the whole job.
What is the difference between CRO and SEO?
SEO brings more people to your store, while CRO changes what happens once they arrive so that a larger share of the same visitors place an order. Most Shopify brands want both, though CRO tends to pay back sooner when traffic is already steady.
How much does CRO cost in Dubai?
It depends on which service you need and how big your store is. A one-off audit costs less than an ongoing testing programme, and the price rises with your traffic and the number of pages involved. You get a fixed quote after the booking call.
Do you only work with Shopify stores?
No. Shopify and Shopify Plus are the specialism, and we know where that platform’s checkout and themes tend to lose sales. We also work across most other ecommerce platforms, including WooCommerce and Magento. The research, testing and tracking are the same wherever you are; what changes is how the fixes get built.
How soon will we see results?
Fixes to tracking and clear problems can go live early on. A/B tests take longer, because each one needs enough orders to give a reliable answer.
Do you work with brands outside the UAE?
Yes. Frenco is based in Dubai and works with Shopify brands in the UAE and abroad, including the US.
Where is Frenco based?
Frenco works from Office 06 on the 22nd floor of The Metropolis Tower, Business Bay, Dubai. Clients elsewhere are handled over a call, so working together does not depend on being nearby.
What happens on the booking call?
It takes 20 minutes at most. You show us your store and where you think sales are slipping. We'll tell you honestly which service fits, or whether you need one at all.
Show Us Your Store.
Book a call with Frenco, a Shopify CRO agency in Dubai. Bring your store URL and we'll talk through where it is losing sales.
Pick a time on the next page. No forms first.
On the call20 min max
- Walk your store together
- Where it loses sales
- What to fix first
- How we would measure it