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Disclaimer.
What you read on this website is general information about conversion rate optimization. It is not advice for your specific store, and it is not a promise of results.
Last updated 16 September 2026
General information only
The content on this website describes how Frenco works and what conversion rate optimization involves. It is written for a general audience. It is not professional advice for your particular store, market or circumstances, and you should not act on it as though it were. Advice specific to you comes from an engagement, not from a web page.
No guarantee of results
Frenco does not guarantee any specific increase in conversion rate, revenue, traffic or search ranking. Results depend on your product, pricing, margins, traffic quality, market, competition, season and execution, most of which sit outside our control. Two stores given identical work can perform very differently.
Where this site mentions brands we have worked with, that is a statement of who we have worked with. It is not a claim that any particular outcome was achieved, and it is not a prediction of what your store would achieve.
Testing carries uncertainty
A/B testing is a statistical exercise. Tests can end inconclusive, a winning test can fail to hold up later, and a test needs enough orders before its result means anything. We will tell you honestly when a result is not reliable enough to act on.
Not financial, legal or tax advice
Nothing here is financial, investment, legal, accounting or tax advice. For those, speak to a professional licensed in the relevant field.
Third-party platforms
We work on platforms and tools we do not own or control, including Shopify, Google Analytics and Google Tag Manager. Those platforms change their own behaviour, pricing and policies without reference to us, and we are not responsible for what they do or for any interruption they cause.
External links
This website links to sites operated by other people. We do not control them and we are not responsible for their content or their accuracy. A link is not an endorsement.
Accuracy
We try to keep this site accurate and current. We do not warrant that it is free of error or that it is complete, and we may change its content at any time without notice.
Contact
Questions about anything on this page: message us on WhatsApp, or write to FRENCOM MARKETING MANAGEMENT at Office 06, 22nd Floor, The Metropolis Tower, Business Bay, Dubai, United Arab Emirates. See also our Terms of Service.