Design that sells, not design that only looks good.

Most Shopify stores in Dubai do not have a design problem. They have a selling problem that shows up as a design problem. The store looks smart, the photography is good, the brand feels right, and buyers still leave at the same three or four places every day.

That is the work we do. Frenco is a CRO agency in Business Bay, and design is one of the four things we sell. We redesign the pages that carry your revenue so that a larger share of the same visitors place an order.

What a conversion designer actually changes

A redesign that only changes how a store looks is a gamble with your revenue. We start from what your data and your session recordings already show, then change the pages that stand between a visitor and a completed order.

That usually means product pages, collection pages, cart and checkout, and any landing page you send paid traffic to. Sometimes it means one element rather than a page. A delivery date moved above the fold has settled more arguments than a full rebuild.

Where Shopify stores in Dubai lose orders

The same patterns come up often enough to be worth naming:

• Delivery cost stays hidden until the final checkout step, so the price a buyer agreed to changes at the worst moment.
• Reviews sit far below the add to cart button, where nobody hesitating will scroll to find them.
• Product images load slowly on mobile, which is where most of your traffic already is.
• The discount code field invites buyers to leave and hunt for a code they will not find.

None of that is a taste problem. Each one is a decision that costs orders, and each one can be measured.

How the work runs

We check your tracking before we judge anything, because a redesign aimed by broken data points at the wrong page. We then study your funnel and your session recordings to see where buyers give up.

Clear problems get fixed straight away. Anything uncertain becomes an A/B test instead of an opinion, so the change proves itself before it stays. You get a plain readout of what changed in conversion rate and revenue.

Timelines depend on your store and your traffic, and we agree them on the first call.

Whether this suits you

A good fit if you already pay for traffic and cannot see where buyers drop off, and if you are on Shopify or Shopify Plus. We work only on those two platforms, so we already know where the checkout and the themes tend to lose sales.

If your store is brand new and orders are still occasional, a redesign is the wrong place to spend. There will not be enough traffic to tell a real improvement from a quiet week. We will say so on the call rather than sell you the work.

We are based in Dubai and work with brands across the UAE and abroad.

Book a CRO call and bring your store URL. We will look at it together and tell you honestly what is worth fixing first.