Don Maslow Coffee, an online coffee retailer, aims to revolutionize the coffee industry by adopting a socio-economically inclusive business model. Recently, the company has made a significant pledge to establish a fair and sustainable framework across its entire supply chain. The company’s three primary objectives are to promote the availability of exceptional coffee worldwide, protect rainforests, and empower entrepreneurs. These goals aim to address both the social and environmental challenges within the coffee industry while ensuring that coffee suppliers receive a fair income.