7 Simple Tips to Grow Your Shopify Plus Store

Grow your Shopify Plus Store owners constantly seek innovative ways to boost their earnings. If you are one of them, you will likely ask: How can I make money online, grow my store, and attract more customers?

In brief, it focuses on customers, gives your store a good appearance, and lets others know about it. Implementing these strategies can boost sales. However, what particular steps need to be taken to make this happen? It’s time to discuss some of the most useful but easily attainable tactics.

What Is Shopify Plus Store? How to Set Up a Shopify Plus Store?

Shopify Plus Store is great for big businesses and has lots of sales. It’s a more powerful version of the regular Shopify, giving you better ways to customize your store, more control at checkout, and more robust security. It’s beneficial if you run several stores because you can manage them all from one place.

This makes expanding into new countries a lot easier. Plus, it connects well with other apps and provides personal support from a Merchant Success Manager who offers tips on improving and growing your business. This premium option is perfect for large companies looking to expand smoothly and manage complex operations easily.

Talking to Shopify Plus Experts can be a big help when you want to upgrade your online store. These experts know Shopify Plus inside and out and can tailor solutions to boost your store’s performance. Whether you need to upgrade your store, change its design, or improve your sales strategies, these experts can guide you to ensure your store meets and exceeds your goals.

To Grow Your Shopify Plus Store, start with simple strategies that can make a big difference. First, ensure you understand the basics, like setting up your store and its cost. Then, move on to more targeted growth tactics.

We’ll examine seven straightforward strategies to help your store improve, attract more customers, and increase sales. These tips are about making the most of Shopify Plus and seeing tangible improvements in your business’s growth.

Which Shopify Plan Is Best For Your Business?

Choosing the right Shopify plan for your business is the first step. Here’s a breakdown of the five plans Shopify offers:

1. Shopify Lite: This simple option lets you showcase your products and accept payments. It is easy to use and effective.
2. Basic Shopify is perfect for starting an online store. It provides all the essentials to get you up and running.
3. Shopify: This plan is a favourite among growing businesses. It offers more features to help expand your operations.
4. Advanced Shopify: If you want to scale your business, this plan has high-level features to accommodate growth.
5. Shopify Plus: This enterprise-grade solution offers robust capabilities for large businesses with high sales volumes.

Once you’ve picked the best plan, consider how you want to build your site. You can do it yourself or hire a Shopify Plus agency if you need expert help, which larger businesses often consider. Remember, the approach you choose should align with your budget.

How much does a Shopify Plus store cost?

Starting a Shopify Plus store involves different costs, but it generally begins at about $2,000 each month. Shopify Plus is perfect for big businesses or those expanding and needing more powerful features.

Here’s a simple breakdown of the costs:

1. Monthly Fee: Shopify Plus’s starting fee is $2,000 monthly, which can increase as your store grows. If you expect a lot of sales, this plan offers more robust support and features that make managing large volumes easier.
2. Transaction Fees: Shopify Plus often offers lower transaction fees. This is great for businesses with high sales because it decreases extra costs. If you work closely with a Shopify Plus agency, you might even get these fees reduced further based on your sales.
3. Extra Costs: Depending on what you need, extra costs might apply. These could be for particular apps, unique features, or a custom design made by a Shopify Plus designer. Additional support or custom work can add to your expenses.
4. Development and Maintenance: Building and maintaining your store in-house or through a Shopify Plus agency costs money. The more complex your store, the more you spend on ensuring it runs smoothly and looks great.

Overall, Shopify Plus is designed to support large businesses with many transactions and the need for custom solutions. It’s a significant investment but provides extensive support and capabilities for serious business growth, including specialized Shopify Plus marketing strategies to boost sales.

7 Simple Tips to Grow Your Shopify Plus Store

Expanding your Shopify Plus store is an exciting journey toward success! Below, we break down 7 essential tips to help you grow your Shopify Plus store effectively. Stay tuned as we explore these strategies in detail.

① Optimize for Mobile

Making your Shopify Plus store work well on mobile phones is crucial because so many people shop using their phones. When your site is easy to use on the phone, more people might buy from you and enjoy the experience more. Here’s how you can do it:

1. Responsive Design: Make sure your website looks good and works well on all devices, from phones to tablets to desktops. This means your site adjusts itself to fit different screen sizes. Working with a Shopify Plus Development Store can help get this right.
2. Fast Loading Times: Everyone hates waiting for slow websites, especially on mobile. To keep your site speedy, use smaller images and less complex codes. A Shopify Expert can help optimize your site to load quickly.
3. Easy Navigation: Your site should be easy for visitors to navigate. Use a simple menu and keep important links easy to tap. This facilitates easy shopping on your website.
4. Streamlined Checkout Process: Checkout should be quick and easy. Fewer steps are better, and offering payment options like Apple Pay or Google Pay can make buying simple and fast.

Focusing on these tips will make shopping on your site a great experience for mobile users, essential for growing your Shopify Plus store.

② Leverage SEO Strategies

Boosting your Shopify Plus Store with SEO strategies is a smart move. SEO, or Search Engine Optimization, helps your store appear higher in search results, making it easier for customers to find you. Here’s how you can do it:

1. Keyword Research: First, figure out what words your customers use when they search for products like yours. Use these keywords in your product titles, descriptions, and web address. This helps more people find your store when they search online.
2. High-Quality Content: Creating great content is vital. This could be blog posts, guides, or reviews that help your customers. This not only boosts your SEO but also builds trust in your brand. Shopify Plus Experts can help craft content that resonates with your audience.
3. Optimize Site Structure: Make sure your website is easy for search engines to understand and for people to navigate. A well-organized site helps you rank better in search results.
4. Mobile Optimization: More and more shopping is done on phones, so ensure your site works well on mobile. Google prefers mobile-friendly sites, and this can help you rank higher.
5. Use Social Media: While social media doesn’t directly affect your SEO ranking, it can help you attract more visitors. Being active on social media can also help you get more links back to your site, which is good for SEO. Shopify Plus marketing strategies often include using social media to enhance visibility.

These steps will help more people find your Shopify Plus store online, which can lead to more sales and growth

③ Invest in Quality Visuals

Putting great pictures and videos on your Shopify Plus store is critical to drawing in customers and showing off your products effectively. Here’s how top-notch visuals can make a difference:

1. Professional Product Photos: High-quality photos let your customers see your products’ details clearly. This makes it easier for them to buy, especially since they can’t touch or try your products online. Working with a Shopify Expert can ensure your product images look professional and appealing.
2. Engaging Videos: Videos are a fantastic way to show what your products do and how they look in real life. This visual helps customers understand your products better, which can encourage them to make a purchase.
3. Consistent Branding: Good visuals keep your branding consistent. Ensure all your photos and videos match the style and colours of your brand. This makes your store look more professional and trustworthy.
4. Visual Storytelling: Tell a story with your images and videos. Show your products being used in real-life situations or create emotional photos that resonate with your customers. This can make your products more appealing and relatable.

By improving your store’s visuals, you can significantly impact how customers see your products and your brand, making them more likely to buy. Start your journey with Shopify by investing in quality visuals to enhance your store’s success.

④ Personalize Customer Experience

Making your customers feel special is a crucial strategy to grow your Shopify Plus store. By giving each shopper a tailored experience, they’re more likely to keep coming back. Here’s how you can make shopping with you feel personal:

1. Data-Driven Insights: Use the information you have about your customers to improve their shopping experiences. Knowing what they like, how they shop, and what they buy helps you recommend the right products and deals.
2. Targeted Email Campaigns: Send emails that matter to your customers. If someone bought something from you before, you can email them with similar items or special offers they might like. This can effectively keep customers engaged, and a Shopify Plus Designer can help make these emails look great.
3. Customized Content: When customers visit your website, show them what interests them. If you know they like a specific product, ensure they see more on the main page.
4. Dynamic User Interfaces: Change how your website looks depending on who’s viewing it. This can mean showing different items or promotions based on the shopper’s past behaviour or location, making the experience feel more personal.
5. Real-time Interaction: Offer help when your customers need it. Having a live chat or quick customer support can help shoppers feel more confident and supported as they make their choices.

With these personalized touches, your Shopify Plus store can create a shopping experience that feels more personal and welcoming, encouraging customers to stay longer and shop more.

⑤ Streamline the Checkout Process

Making the checkout process quick and easy is critical to keeping customers happy and boosting sales in your Shopify Plus Store. Here’s how you can make checking out a breeze:

1. Simplify Forms: Keep forms short and sweet. Ask only for essential information like name, address, and payment details. The less your customers have to fill out, the faster they can finish their purchase.
2. Enable Guest Checkout: Let customers buy things without creating an account. This saves time and is perfect for shoppers who don’t want to sign up but want to buy quickly.
3. Offer Multiple Payment Options: Work with Shopify Plus Experts to include many payment methods, such as credit cards, PayPal, and Apple Pay. This will make it easier for customers to use their preferred payment method, which can help them to check out faster.
4. Use Progress Indicators: Show a simple progress bar or list the steps at the top of the page. This tells customers how much they have left to do and helps keep them from getting frustrated.
5. Optimize for Mobile: Make sure the checkout works well on phones and tablets. A lot of shopping is done on mobile devices, so it’s essential that mobile users can check out quickly, too.

With these changes, you can make your checkout process smoother, encouraging more sales and returning customers.

⑥ Use Targeted Email Marketing

Targeted email marketing is a great way to grow your Shopify Plus store. By sending personalized emails, you can keep customers interested, encourage them to buy more, and build strong relationships. Here’s how it works:

1. Personalized Recommendations: Send emails with product suggestions based on what customers have bought before or shown interest in. This makes your emails more relevant and boosts the chances of making a sale. For example, a Shopify Plus Designer can create attractive email templates highlighting personalized recommendations.
2. Abandoned Cart Reminders: Sometimes, customers add items to their cart but don’t finish the purchase. Sending a reminder email can bring them back to complete their order. You can even include a discount or special offer to make it more appealing.
3. Exclusive Offers: Reward your loyal customers with special discounts, early access to sales, or exclusive products. This makes them feel valued and more likely to shop with you again. Working with a Shopify Plus Agency can help you craft these exclusive offers to look professional and enticing.
4. Re-Engagement Campaigns: If some customers haven’t shopped with you for a while, send them a friendly email to get them interested again. Offer a special deal or highlight new products to bring them back to your store.
5. Feedback and Reviews: Ask customers for feedback or reviews through email. Positive reviews can improve your store’s reputation, while feedback can help you improve your products and services.

Using targeted email marketing, you can keep your customers engaged, drive more sales, and build loyalty, which is vital to growing your Shopify Plus store.

⑦ Analyze Data Regularly

Analyzing data is crucial for making intelligent decisions and effectively growing your Shopify Plus Store. By monitoring your store’s performance, you can spot trends, understand customer behaviour, and make changes that improve sales and satisfaction. Here’s how regular data analysis helps:

1. Identify Trends: Examine your sales data to identify patterns in customer behaviour. This will help you see which products are popular and what marketing strategies work. This information is essential for effective Shopify Plus Marketing.
2. Understand Customer Behavior: Check out how visitors interact with your store. Track which pages they visit, how long they stay, and where they leave the buying process. This helps you improve the shopping experience in your Shopify Plus Development Store.
3. Optimize Inventory: Watch your sales data to manage your stock better. See which products sell fast and need restocking and which aren’t as popular and may need discounts or promotions.
4. Improve Marketing Strategies: Regularly review the results of your marketing campaigns. Look at metrics like click-through rates and conversion rates to see what works and what doesn’t. This allows you to adjust your strategies for better Shopify Plus Marketing results.
5. Make Data-Driven Decisions: Use data to guide your decisions instead of guessing. This helps you make improvements that grow your Shopify Plus Store and use your resources more effectively.

By regularly analyzing data, you can make better decisions that help your Shopify Plus store grow, improve the customer experience, and increase sales.